The first step to great makeup is applying powder as it forms the basis on which we put the rest of the makeup. It is very important to find a foundation that will suit your skin type, skin tone, hide minor imperfections, protect from UV radiation and other external influences. Makeup artist, Maja Lo, discusses how to determine the best foundation for you.
…it is important to prepare your face by cleaning it and putting the appropriate cream. Facial cleansers remove existing makeup, remove traces of impurities and grease, hydrate the skin and so on. Creams prepare face for applying powder in the best possible way, but you have to know what skin type are you. If your skin is dry, use a moisturiser, and if it is oily use a mattifying cream.
After cleansing and before applying foundation, it is necessary to use a primer (base) for the face. The base has the task to prepare the skin in the right way, to fill the tiny pores and wrinkles, smooth skin surface, to ensure that the foundation lasts longer, equalises tan, hide minor flaws, and most importantly it allows the skin to breathe.
Determine the colour of your skin undertone…
…before applying any foundation. This can be done in several ways:
Observing the colour of the veins on the inside of your arm in sunlight - If the veins are greenish your skin undertone is yellow and therefore you have a warm complexion. If the veins appear blue, your skin undertone is blue meaning you have a cool complexion.
Using jewellery - If you look better with silver jewellery you have a cool complexion, alternatively if gold jewellery suits you more then you have a warm complexion.
Colour of hair and eyes - If your eyes are blue, green, grey, and your hair is naturally brown, blonde, ash, then you are likely a cooler type; and if your eyes are brown, black, light brown, and your hair is black, brown, maroon, then you are likely a warmer type. There is also a neutral type but that is rare.
We chose the tone of powders by the color of complexion. Usually, foundations are made in different undertones; cold, warm and neutral.
Cold tones are rose, warm are yellow, a neutral are beige. When you try powder, apply a very small amount along the lines of the chin and rub it well. If the color is similar to your complexion, and does not deviate from the color of your neck, it is an ideal powder for you. It is recommended that if you are in a perfumery at the time of testing, leave the powder to oxidize, go outside and look at the natural light in order not to be mistaken in choosing.
Pay attention to your skin type…
…when choosing a foundation. Everyone has a different skin type, and the foundation will react differently depending on that.
If your skin is oily, and you have acne and pimples, when you are buying a foundation look for words like "oil-control," "oil-free", "non-comedonica", "mattifying".
If your skin is dry and dehydrated, your ideal foundation will have words like 'hydrating', 'moisturizing'
For combination skin it is best to first well evaluate whether your skin is drier or oilier, and based on that to choose a foundation.
Each powder has different attributes…
…including the hiding power. You need to consider the purpose of your foundation. Do you intend to have heavy cover to hide imperfections or a light natural cover?
The different types of powder and foundation
Tinted Cream - If you have a clear complexion and you just want a little smoothing it out, this is the right choice. If you have dry skin, tinted cream is ideal as it provides hydration, but also includes a protective factor.
Liquid foundations - The most common type of foundation. It has a different hiding power and is produced according to different skin types.
Cream puffs - Have better hiding power than liquid, but are heavier. Like liquid foundations they are produced for different skin types.
Foam powder - Powders with added liquid air, which makes it easier and softer.
Pressed powders - Have different overlays power and are designed for all skin types.
Mineral powder - Finely ground mineral powder. It should be natural and therefore does not clog pores, but it depends on the company from which you purchase this foundation.
HD-powders - This is in fact not a kind of powder, but the latest trend in the cosmetics industry. They contain very small particles that can blend well with the skin and photochromic pigments that react with all types of lighting. They are made for the purpose of photography and television.
About Maja Lovic
Maja Lovic is an internationally recognised and certified makeup artist with years of experience in makeup industry.
She is currently completing her degree in biotechnology and she very keen to combine that knowledge with makeup products in order to create methods for busy business woman and others who have desire to look beautiful, representative and look always fresh.
Maja is also a gym addict and she is one of many who believe that healthy lifestyle with makeup is a winning combination for every woman.