How can you make your marketing work for you in 2017?
Before you dive headlong into another year, take some time out to refresh your marketing plans. Here’s my 5 tips to help you on your journey.
1. What worked last year?
Work out what workers and do more of it. Do you know how you won your last 5/10/50 clients or increased income from current clients? It should not take you long to work it out, and once you have, use that as the basis for this year’s marketing effort.
Many of us don’t look at our websites as often as we should, let alone show them some care and attention. Google says 61% of users are unlikely to return to a mobile site they had trouble accessing and 40% visit a competitor’s site instead. Studies also show 48 percent of millennials view video solely on their mobile device (https://www.impactbnd.com/blog/mobile-marketing-statistics-for-2016 ). So, make sure your site and emails look great on your phone and tablet. Google will like you better too!
3. Embrace something new
Are you bewildered by all the new apps and tech tools around? I don’t advocate spending all your time on them, but some are well worth a try e.g. hootsuite (www.hootsuite.com ), canva (www.canva.com ), video content rather than just text, an automated email series (e.g. www.mailchimp.com )
4. And repeat
How many times have you seen a monthly company newsletter produced 4 times a year or that weekly blog turn into a six monthly update? Too many businesses I speak to plan to communicate with clients and prospects on a regular basis but don’t keep it up. If you can’t devote the time or resources then find another way – or outsource it to someone who will.
5. Don’t forget your clients
Marketing and sales is not all about new business. Most businesses can achieve substantial growth just by paying more attention to their current clients and what you can do to help them. Not only will this turn into more profit, but likely lead to some great referrals too. Try upping the ante on client feedback and account planning – read more:
And finally, don’t bite off more than you can chew. Be realistic about what you can achieve and then you are more likely actually do it!
Here’s to you making 2017 a success.