Business Intelligence Analyst and
Corporate Social Responsibility Committee member
Willis Towers Watson
What does a corporate company look for when choosing a Not-For-Profit to support for fundraising or volunteering?
It can be very challenging for a corporate organisation to choose Not-For-Profits (NFPs) to support, as there are many great causes and all employees have different reasons for why they are particularly passionate about supporting!
Here is a brief insight into factors that may be taken into consideration.
Willis Towers Watson is a leading global advisory, broking and solutions company that helps clients around the world turn risk into a path for growth. With roots dating to 1828, Willis Towers Watson has 40,000 employees serving more than 140 countries. In Australasia, we have 700 employees across 11 offices.
- To ensure maximum positive impact can be achieved, corporates are likely to look for NFPs that are inclusive and will attract support and contribution from a majority of employees. Causes affiliated to religion, politics, or other causes that could polarise employees may be avoided, as well as those that discriminate based on sexual orientation, gender, race, or ethnicity. The NFP should align with the company’s values.
- While some corporates choose one major cause to support, others may identify a variety of causes to support throughout the year (for example, this could include animal welfare, health / medical research, education, social welfare such as prevention of domestic violence, disaster relief etc), as a way to help to maintain ongoing staff interest and engagement. Think about which other NFPs address a cause similar to yours and how you can make your organisation stand out in that category.
- Some corporates are more likely to consider volunteering opportunities that do not have a cost attached. Some NFPs charge $100+ per person per day to volunteer, which can be difficult to achieve if the corporate is empowered to support the cause through man hours in lieu of budget. Man hours come at a genuine cost to the corporate, so they may feel they are already “paying” for their employees to volunteer.
- NFPs should be easy to work with and preferably well marketed so the employee audience is already educated. This reduces the work load and time that the corporate organisers are required to invest. In many cases, employees that organise fundraising and volunteering are in fact volunteering in that position themselves and creating this culture is a huge time investment.
- In particular, corporates appreciate local community based NFPs that will invest the time to meet and educate their employees. This could involve a representative from the NFP attending the corporate company’s office to make an informal presentation to employees about the work that it does in the community. This is highly impactful and powerful as it brings the issues directly to the employees and creates a closer and more meaningful experience.