‘Even though I thought I had my life mapped out, sometimes things change and you have to adapt.’
After twenty years in the Sydney legal industry, Julie-Anne Townsend realised that she wanted to make a change. Style Remedy was originally an online jewellery and accessory company, but evolved to a local fashion store, and eventually Julie-Anne went from lawyer, to business owner, to fashion stylist when she realised she was styling her clients, not just selling to them.
Julie-Anne Townsend worked in the Sydney legal industry for almost 20 years and absolutely loved it, but for her, her law career didn’t suit the family lifestyle she craved. So when her daughters were aged 6 and 4 she decided a career change was in order. Having always had an interest in style and fashion she decided to create her own work from home business – Style Remedy.
Style Remedy was originally a jewellery and accessory company with an online presence. Julie-Anne also attended markets, school fairs, had in-home styling parties as well as having her Style Remedy products in a local fashion store. The business eventually evolved as whilst in store, she realised she was styling the clients, not just selling to them. After completing a stylist course Style Remedy became the business it is today – proud to style the everyday women.
What’s been the proudest moment in business?
I absolutely love it and feel proud when at the end of a wardrobe edit or a personalised shopping trip the client is smiling and looking so much more confident and happy with herself than she was prior to the start of our session.
What mistake have you learnt most from?
I really overpaid my initial website designer (who also claimed to train me in starting up my accessory business). My advice would be to always do your research and to try not to get caught up emotionally.
What would you say is the recipe for success in your sector?
It would have to be to establish yourself as the expert in your field within your local area.
What would be the most rewarding part of running your own business?
It’s fantastic to see something you have created out of thin air come to fruition. To work hard and to see your business finally start to flourish gives you an unbeatable feeling. There is of course greater flexibility to work the hours that are suitable to you. I am able to dictate when I work, usually this is during school hours and late at night when my children are in bed.
I believe that it’s important to give back to our own communities, through Style Remedy I have been able to do this. In the past I have supported Danni’s Dynamos, Chris O’Brien Lifehouse, Give and Take and most recently I have become a volunteer presenter at Dress for Success Sydney.
What have you learned about yourself?
That even though I thought I had my life mapped out, sometimes things change and you have to adapt. I’ve learnt to not hide behind my law qualifications. I am a confident woman who will succeed in any field that I wish to pursue.
Given what I know now, what would you do differently?
I spent so much money trying to develop my business initially as I really didn’t know how to start it up. I wish someone had advised me to find a great business coach to work with me along my journey. I think this would have definitely saved me time, money and considerable heartache.
Best piece of advice for business owners?
In today’s market it is important to have a social media presence in addition to having a fantastic website. You need to be out there on the relevant social media platforms such as Instagram and Facebook. Social media is extremely important when it comes to marketing your business.