Genuine business improvement personified
My name’s Kate Pearce and I am the founder of Personified – Organisational Development. We support clients to generate business improvement by enhancing people and systems. Personified is a new company so we are in the early stages of the business journey.
A strong belief that there was a more effective way.
I was observing a consulting market heavy with “one-size-fits-all” solutions and businesses frustrated at why these weren’t quite working despite money and effort.
I value tailored thinking and believe that in order to achieve genuine business improvement a solution needs to consider the realities of each business.
What’s been your proudest moment in business?
Starting! It took me a number of years to build up the courage to leave a company that I loved but the internal niggle just wouldn’t stop.
What mistake have you learned most from?
Not actively revisiting my strategy in the early stages of business, which meant I was distracted by things that didn’t directly build on the goals I had set. Running a company is obviously time consuming, however if you can continue to revisit your purpose I find that you quickly work out where to best direct your energy.
What would you say is the recipe for success in your sector?
Listening. As a consultant there is a risk of feeling pressure to be coming to a client with the answer, whereas the best answers are often developed through collaboration and time.
For me, it’s the creative process of working through a solution with the client that I love the most.
What have you learned about yourself?
I thrive on creativity.
What has been your biggest sacrifice for the business?
Giving up a secure role and income to commit to the business.
Given what you know now, what would you do differently?
Not give up my secure role and income … kidding! The one thing I would do differently is seek earlier advice on business development which was the area I found most uncomfortable. While I have built a strong reputation professionally with people I worked with, I was inexperienced in promoting this to new clients who didn’t know me or my work.
Who would you most like to employ in your business – famous or otherwise?
Tom or David Kelley from IDEO, the global design company. They would remind us to keep creatively challenged with our customers at the forefront.
Best piece of advice to other business owners?
Ensure that you have a current business strategy that realistically considers all areas of running a business, including finances. There is so much energy and attention given to ‘start-up’s’ however an estimated 60% of Australian small businesses cease operating within 3 years. We need to start directing more energy towards helping these businesses build longer term strategies.