KIDS FAVOURITE DINNERS
Founder of website and business Kids Favourite Dinners, Hayley Ingram is a mother of three who struggled to find dinners that her three children would happily eat. A simple question ‘What is your kid’s favourite dinner?’ led to the establishment of a community, to help mothers and families make preparing dinner less stressful, more organised, less expensive and more delicious!
What drove you to start up your business?
After my third baby (now 18 months) arrived, I found dinner times increasingly stressful and grocery shopping was just as bad! I had no inspiration – I started asking friends what their kids favourite meal was (you know the meal you leave with the babysitter, and they always eat it) I tried the recipes, and my kids loved them too, so it prompted me to start a Facebook group Kids Favourite Dinners.
The group grew a large following of members relatively quickly, and was proving to be a great community, of mothers, and families helping and supporting each other in relation to meals, dinner times and kids! I realised there wasn’t anything else out there doing this, and so I developed the website to help further.
What’s been your proudest moment in business?
I have mothers coming up to me daily, telling me how Kids Favourite Dinners has helped them, and helped their kids. This to me is the most rewarding, as that is exactly what I love to do, inspire others to create meals to enjoy with their children.
What would you say is the recipe for success in your sector?
I believe that mothers need to support each other, and do whatever we can to help one another in raising great kids. It takes a village to raise children, and having a community where parents, families can inspire one another and support one another, without judgement, is why I believe Kids Favourite Dinners is successful.
Kids Favourite Dinners allows for everyone to support each other. It encourages the sharing of recipes and considers the needs of everyone, with options which consider allergies and gluten free options. The open channel of communication that creates the community is essential for success in this sector.
What have you learned about yourself?
I have learnt that I can juggle a number of things at once – being a stay at home mother of three under 7, and starting a business where I am doing everything myself - I have learnt to adapt very quickly and work at every available opportunity, like school pick up in the carpark!
And I have learnt that I don’t need a lot of sleep any more….
What has been your biggest sacrifice for the business?
Time away from the family, and from my kids. This business has grown organically, yet fast. My kids have always been lucky enough to have me home, and here for them whenever they needed. Now the business is growing and I have to work on it so much, they have struggled a little with not seeing me as much. However, I know it will all be worth it.
Who would you most like to employ in your business – famous or otherwise?
I would love to employ Nigella Lawson, Donna Hay, Olivia Crawford, and perhaps Donald Trump – surely that would make for a successful business!
Best piece of advice to other business owners?
Have a plan! Don’t underestimate how much time it will take, being an owner there is not 9-5pm it is every minute, of every day!