Platinum Body - a Golden Opportunity
‘If you have an idea for a business, something that keeps you awake at night, a vision, a voice in your head, launch it. Don’t wait for it to be perfect, launch it imperfectly and work on it from there. Just launch your idea and follow your gut’
After spending most of her adult life serving in the Australian Regular Army, Renee turned her attention her own personal training business, Platinum Body. Her focus on women set her apart in a competitive fitness market, reaching out to mothers and other women who sought to become a healthier version of themselves.
When I didn’t get a job as a Personal Trainer in a gym I had been a member at for 3 years, I decided to start my own Personal Training business. Having intimate knowledge of what most Mum’s are going through, I knew they were the ones I wanted to help most.
I learnt then that when one door closes it simply means there is another one opening somewhere else.
What’s been your proudest moment in business?
Witnessing women’s lives change. Watching them realise their full potential and learning to become their best self.
One client lost over 50kgs and sent me pictures of herself sky diving, something that before was only a day dream. Some have gained so much confidence from their newly discovered love of health and fitness their self-esteem grows so much. I’ve seen some of them go on to become Personal Trainers or Doulas.
I keep their messages and emails in my smile file because I know I have had a massive positive impact in their lives.
What mistake have you learned most from?
Self-doubt. Self-doubt bites hard and sometimes you don’t even recognise how much it’s holding you back.
I had been a qualified Personal Trainer for almost 2 years before I worked up the courage to start my business. Once I was able to really believe in myself and learn not to listen to my doubts my business rocketed.
I think many of us make the mistake of not having the right mindset - I know now that is critical.
What would you say is the recipe for success in your sector?
Having a good product and being different.
The fitness industry is saturated, even in my local area there are many gyms and group trainers operating.
I only wanted to help women, so that made me different. Everyone else was doing the same things with their training so I went out of my way to create different ways to what was on offer.
What have you learned about yourself?
My lifetime of feeling different to other women wasn’t in fact a curse it was a gift.
I’ve always felt like the odd Mum at school pick up, I’ve always been different to other mums in my hobbies and appearance but now I understand it was my job to be different as I am a role model in women’s health and fitness. That involves looking and living a certain way and now I am able to reach 1000’s of other women to show them that they too can be a Mum and still be fit and healthy.
What has been your biggest sacrifice for the business?
Endless hours of work behind the scenes that aren’t seen, but that are very much needed to make it all work. Early starts and late nights on the laptop, you feel like you are never not working. All people see is you running a 30-minute session and think you have it so good when in reality you have been grinding to make it a reality.
Given what you know now, what would you do differently?
I had this idea to create a program other women who couldn’t physically get to my training they could download it and train with me anywhere in the world.
I sat on that idea for 12 months procrastinating, now it’s a reality and women love it, I get great feedback daily.
I wish I launched it earlier and didn’t sit on the idea for so long. Now if I have an idea I launch it and work it out as I go.
Who would you most like to employ in your business – famous or otherwise?
Mr 5 and Miss 8, they train with me, they eat sleep and breath Platinum Body. They say when they grow up they want to be trainers and work with me and I love day dreaming that I can build this business to a point where my kids work with me. Mr 12 however has no interest - he’d have to be in charge of making Platinum Body an Xbox game or something!
Best piece of advice to other business owners?
If you have an idea for a business, something that keeps you awake at night, a vision, a voice in your head, launch it. Don’t wait for it to be perfect, launch it imperfectly and work on it from there. Just launch your idea and follow your gut.