If the plane is going down give yourself oxygen first before children. If you don’t care for yourself first, how are we able to look after others we hold so dear?
Kirsten Burnham. Single Mum. University Student. Business Owner. Built on word of mouth alone, piNGk is a home salon with heart, and it is the genuine passion of its creator which has assured its success.
What drove you to start up/make a major change to your business/business life?
I saw first hand the guilt women wear for taking time for themselves. I knew that feeling and it made me angry. A lifetime ago I was a flight attendant and the biggest analogy rung loud in my head. If the plane is going down give yourself oxygen first before children. If you don’t care for yourself first, how are we as women, mothers able to look after others we hold so dear?
What’s been your proudest moment in business?
I’m proud every day. Knowing I am entirely a referral business only is mind blowing. I was taught very early on to never pay for advertising, let your work sell itself.
What mistake have you learned most from?
I learned to never underestimate myself. I completely underestimated the success of my sweet little business idea and learned very quickly I am the most important person and that I needed to believe in myself and my profession.
What would you say is the recipe for success in your sector?
Be genuine. I can read a client and a client can read me the second they walk through the door. First and last impressions are everything so you need to connect immediately. Any salon can give a treatment, even if it is just a brow wax. But if you make that experience genuine and honest each and every time; that is the difference.
What have you learned about yourself?
I am so proud of the mother I am, I have learned first hand that I can now identify as a successful business owner, and a woman in my own right. There is so much bullshit around women after kids, we all at some point in time forget ourselves, and that’s okay - as long as we don’t stay forgotten. As much as it is important to look after my three incredible humans, who drive me everyday, it is equally important to set an example, for them to work hard, be a good human and be the best version of yourself everyday.
What has been your biggest sacrifice for the business?
As a small business owner there is no such thing as a day off or even a lunch break. This is not just work, my business is intertwined and part of our lives.
Thankfully, in this line of work, the work is with clients and they are only a client for the first visit before they become a friend. My clients know how hard I work and I am often greeted with coffee, salad, dinner etc ensuring I have enough energy to get through the day. Who doesn’t love to be spoilt right?
Given what you know now, what would you do differently?
I would be stricter with my time and say no when I need to.
Who would you most like to employ in your business – famous or otherwise?
Best piece of advice to other business owners?
Be very clear of what your business is, who you are targeting and give it everything you have.